The Role of the Customer Service Essay Example | Topics and Well Written Essays - 2000 words

The Role of the Customer Service - Essay Example The customer service in all organizations should ensure that the customers of the organization are fully satisfied. In case the service does not meet the customer’s expectation, the customer service person should let the management know to ensure that next time, the customer will be satisfied. The importance or the need of a customer service varies by the product or service given by the organization or it evens depend on the customer or the industry. The employees who work as the customer service should be ready to adjust to each and every customer of the organization. Introduction As mentioned above, the customer service refers to the way that the customers of an organization are provided by the products that they require either before they buy, during the buying process and even after the buying process. With a customer service, an organization is able to generate a lot of revenue and income from the customers. There are other various reasons why many organizations have cust omer service. There are many organizations which take the customer service as a part of their systematic improvement since they realize the much improvement that it brings to the organization. Through customer service, many perceptions of the customers can be changed about the organization and this would lead to increase in sales. The paper provides a critical discussion and evaluating the customer service by the organization. ... Current Customer Service and Expectations In the organization, one of the customer service given to the customers is the customer service. This is where the customer service attendants assist the customers in making the correct use of the products that they buy from the organization. With this, they help the customers to be cost effective in the usage of the product. The customer support service include giving the customer advice on the installation, how to maintain and also training the customer on the usage and disposal of the product once not in use http://businesscasestudies.co.uk/business-theory/operations/the-importance-of-customer-service . Since the organization also deals with technology products, the customer service agents also give technical support to the customers on how to operate the mechanical and software products that they buy from the organization. The organization has realized that the customer service is an important factor in the marketing mix for both the serv ices and the products. This is because high quality customer service assists the entire organization in creating loyalty with their customers. The organization has realized that many customers are not only concerned about the product that they buy from the organization but also the service that they get from the time they enter the organization to the time that they leave and also about how they complaints about the faults of the products are addressed (Turban 2002). It is true that the customer service bridge the gap between the company and the customers who are buying from the organization. It’s every customer’s expectation that the customer service in the organization is efficient,