Societies of Chesapeake Bay and New England Colonies

Societies of Chesapeake Bay and New England Colonies Many settlers who came to the New World from Britain in the early seventeenth century sought to establish a settlement for motives including economic and religious freedom in areas such as Chesapeake Bay colonies that comprised of Virginia and Maryland colonies and the New England colonies that consisted of Connecticut, Maine, and Massachusetts, New Hampshire, and Rhode Island. Settlers who often came to these regions came with varying motivations, settled into different regions that had varying geographies, and encountered different circumstances. Through the passing of time, these particular distinctions would contribute into casting the two regions into two distinct societies. While those who settled in the early sixteenth centuries in the New England and Chesapeake Bay colonies were mostly settled by the English, on the contrary to what most believe, these two regions developed into two distinct societies by the eighteenth century. These societies were able to be characterized through their differences in many aspects of society including politically, economically, socially, and educationally. One aspect that illustrates difference between the Chesapeake Bay and New England colonies was the social differences that the two regions developed. For example, in the Chesapeake region, disease such as dysentery, typhoid fever, and malaria ravaged through the area. Unclean air and the hot climate further spread disease amongst the settlers. These factors had larger implications for Chesapeake colony society. With the combination of these factors, an individual living in the Chesapeake often had their life cut short by an average of ten years than an individual in the New England colony. As a result of shorter life spans, many families were disunited as widows were left with young children to support. Thus, women had a greater status than women in the New England colonies. Women of the Chesapeake region were able to inherit their husband’s estates and were issued a different property title. Disease also affected the population growth of the Chesapeake region. Since disease was widespread and many women did not migrate to the region, fertility rates were low. However, in the New England colonies, where a combination of clean air and colder climate helped decrease the risk of diseases, an individual tended to outlive their ounterpart in the Chesapeake region. Furthermore, settlers tended to migrate as families to the New England colonies, so the population was able to grow quicker. With a longer life, an individual could see the upbringing of their grandchildren. They had a pivotal role in ensuring the children grew up in a nurturing environment and that these c hildren followed the morale and guidelines of society. Early marriage and high fertility rates contributed in a booming birthrate. These facets contributed to the creation a strong, tranquil social structure of the New England colonies. Also unlike their Chesapeake counterparts, women in the New England colonies gave up there property rights when they married because Puritan lawmakers worried that recognizing women’s separate rights would cause conflicts between the husband and wife. As illustrated through these examples, New England and Chesapeake colonies were varied through social aspects of their societies. Another aspect in which the two regions differentiated in were economically. For example, in New England colonies, where there was not much arable land, the settlers were forced to depend on more livestock such as pigs, cattle, and sheep. Nonetheless, the settlers were able to create a small varied assortment of crops from the little land that they had. Furthermore, settlers of the New England region developed other industries such as developing their coastlines and built them for use as harbors for industries such as fishing and shipbuilding. In contrast to the New England region, the Chesapeake Bay colonies were quite different economically. The colonies of this region were much more dependent on agriculture economically. The settlers widely grew the addictive tobacco plant after John Rolfe (settler of the Virginia colony and the husband of Pocahantas) improved the bitterness of the plant. Thus, the demand for the plant grew steadily in England. This dependency on agriculture would eventually advance where individuals would create plantation system in order to meet the demands. Once again, as illustrated, Chesapeake and the New England region were different through their economic standards is one of the way that these two regions developed into distinct societies. These different economic characteristics eventually leads to another differentiation in these two colonial societies. In addition to these two societies differing economically and socially, these colonial regions also differed in the political aspects. For instance, in the New England colonies, especially in the colony of Connecticut, the government was based on a town system. The congregational Puritan churches of the region were where the adult men would gather and vote. The New England villagers voted on aspects such as electing their officials, appointing schoolmasters, as well as discussing daily matters. The colonists of this region saw sovereignty as being in the towns. The colonists also adopted this idea as a result of their conviction of unity for purpose. Conversely, the governments of the Chesapeake region operated more on a county system such as that of the House of Burgesses, where the colonists met on a yearly basis. This was a result of the people being spread out from their use of the plantation that tended to distribute the population throughout the region. As demonstrated, the New England colonies form of government varied widely from the Chesapeake form of government. New England’s use of the town meeting system and the Chesapeake colonies use of the county system show the differing political viewpoints, just one of the aspects that defined the two regions as two different distinct societies. Although the Chesapeake and New England colonies were considered monolithic when they were first settled in the early sixteenth century, the passing of time would eventually these regions into two distinctive societies. Those differences that define the characteristics of these two societies are essential because they play an essential role in the creation in several facets United States history such as the development of the government (as later shown in history through Roger Sherman‘s Connecticut Compromise) and social and political issues such as slavery. The Chesapeake Bay and New England colonies were indeed significant regions; even though they varied in many aspects, played a significant role in shaping the attitudes of American society later in the nation’s history.

I Spy Literary Analysis

Prehal Patel ENG 1302 Ms. Mach February 20, 2013 Literary Analysis â€Å"I Spy† by Graham Greene is a short story published in 1930 that takes place within a tobacco shop in England during World War 1. The story is regarding a young boy, Charlie Stowe, who has never before smoked a cigarette and therefore he decides to sneak into his father’s  tobacco shop  to steal a pack of cigarettes. Charlie hides in the shop when he sees his father comes back along with two men. He watches his father and the two men as they converse about confidential work. Charlie goes back to bed when his father and the two men leave the house.In the story, Greene uses various literary devices such as character, imagery, and setting to represent many ideas. There are two main characters in the short story. The first main character is Charlie Stowe, a twelve year old boy who is teased by his classmates at school because he has never smoked a cigarette. That is why one night he sneaks downstair s to his father's tobacco shop to get hold of a cigarette. He knows it is not the right thing to do, but he decides to do it anyways to try to lessen his schoolmates' ridicule though all through the story he has an imperious fear of being caught.However, the consequences of being caught trying to steal cigarettes are less than the consequences of not smoking at all for Charlie. The second main character of the story is Charlie's father; he is described to be an ‘unreal wraith,' not liked by his son. As the story continues, it becomes obvious that Mr. Stowe has been taken into custody for being a spy, and is being brought to the shop to grab his coat before he is led, seemingly, to trial and execution.It is apparent, however, from Charlie's recollections of his father revitalizing himself with proverbs and muttering to himself, that he actually may not have wanted to have the treacherous occupation that he did. Both of their society’s morals have been detached, Charlie's by his schoolmates and Mr. Stowe, assumingly, by German spies coercing him to join their defenses. They both know they are doing wrong and, though they present their dread in their own way, they are scared nevertheless about what might happen if they don't do their individual tasks.The imagery illustrated in the story presents the central idea of fear. Throughout the narrative, light is represented as the danger of being caught. The candle in his mother's room, the spotlights sweeping the windows of the shop, and the policeman's flashlight all provide threats to Charlie's mission of stealing a cigarette. And each time the light shines Charlie shies away from the light in fear. Also, the character of the shop itself lends to deception and fear. The phrase â€Å"smoke-filled room† usually stirs feelings of surreptitious secrets and deals, and this room is no different.The anxiety is almost as perceptible as the smoke in this room of faint transactions. Imagery shows pillars of morality and fortitude through the two agents accompanying Mr. Stowe. They both had their identical suits, mackintoshes, bowlers, and these government agents, presumably from the British MI-5, represent those who do not have to make decisions for them and have their policy of morality laid before them. The setting of the story notably gives the story a secretive and dark aspect. Story takes place in Great Britain in the early twentieth century.Britain at this time in history was coming off with the jingoism policy, implying that there is a vast amount of dedicated patriots living in the area. Charlie's mother happens to be one of them. Therefore she has nothing but good to say about the queen, and nothing but bad to say about the Germans. Charlie's father also validates the patriotism, saying that as soon as the neighbors find out he is a spy for Germany, they will break down his tobacco shop. The story takes place in a town off the coast, so there are spotlights are frequently swe eping across the sea searching for German boats.The story also takes place in the middle of the night, which is known to be the darkest hour off the day. This creates a mysterious and fearful feel to the story. In conclusion, â€Å"I Spy† is a story about ones morals and fear of standing up for them. The main idea and themes lie within the character, imagery, and setting of the story. The theme comes across as dramatic events stimulate personal morals and children often inherit their parents’ traits for better or worse. In order to present these ideas Greene utilizes various literary devices throughout the story to give the narrative depth.

Dependace on computer a blessing or bane Essay

Computer has become the lifeline of modern generation. This has become part and parcel of every man’s life. We are sharing innovations between countries because of computers and internet. It has given us the capability of connecting with people from around the world as easy as it is to talk over the back fence in your own yard. Because of computers and internet one can take any course in any institute through e-learning.The world is developed faster because of computers. One good thing about computers is that it frees up the human mind to be more creative. We don’t have to spend all our time organizing and looking for information, crunching numbers .A day will come, we will become handicap, we perhaps would not be able to do anything without it. On the other hand, computerization of our society can make us numb to each other, where we sit in front of our safe little boxes and deal with each other that way instead of face to face. We are becoming lazy by depending too much on computers and are being distant from physical activities. It has become a huge distraction for most of us, and in some cases a full blown addiction. The main disadvantage by depending on computers is taking risk about health. Working with computer most of the day causes stress, visual problems etc. Let’s not forget that with computers has come a whole new and unexpected wave of high tech crime, and allowed the slimiest among us to hide even more carefully, becoming even slimier and making things worse for everyone. If by chance something happens in the atmosphere or some unknown natural calamity occurs, this, then will affect the entire system of wireless communication like the Net. My question is that what will we do or the whole world does at that time if all the computers fail functioning. Has man ever thought of it, yes, of course our progress will be ‘stand still’. It is better, we start thinking for the future, to solve the enigmatic problem. Without computers it wouldn’t be possible for the world to become a global village. Computer is a boon for us. We should utilize technology to compete with this fast world. But too much dependency on anything is good for nothing. Every coin has two sides. It’s up to us to receive good and to leave bad.

Write an theoretical analysis on your Diagnostic essay using your

Write an theoretical analysis on your Diagnostic using your summary on Ways of Reading - Essay Example One of the important lessons that I acquired in the process of reading is that it is generally an active process (Bartholomae and Anthony 24). Reading usually entails the search of information by way of communication with the author. The book provides valuable tips and strategies that can help students struggling with English on ways of improving their reading and writing skills. As an active process good reading practices demands that students attempt to get deeper into the thinking of the author by responding to some of the claims made in the book or providing their feelings on the same. Such a way of reading is important in the sense that it helps the student to understand the deeper meanings of the text. The method also helps the students acquire new vocabularies and ideas in ways that are easy to recall. Another important benefit of applying the strategy of active reading is that the student manages to improve his writing skills by observing the new ways and creative manner in which the author develops his writing skills. After reading different books, I have learnt to identify the beauty of words by observing the creative ways in which they have been used. I now know that both reading and writing are arts that can be acquired, developed or lost depending on the way in which students engage in them. Before I read Ways of Reading, I had many problems with grammar and sentence structures. I used to write very long sentences that had a lot of grammatical and punctuation mistakes. After reading the book, I have learnt to observe the rules of sentences and punctuation in different texts, which have helped me to sharpen my own skills in the process. Another important point that is made in the book is that good writers are always good readers. It is not easy for a person to develop good writing skills if he or she does not enjoy reading. The way of reading must be involving on the part of the

Life of Moses Dissertation Example | Topics and Well Written Essays - 2000 words

Life of Moses - Dissertation Example (Seters 34) Indeed these historians and archaeologists believe that Moses as well as the exodus story is essentially origin myths devised by later generation of the Israelites. In support of their position, they refer to the â€Å"logical inconsistencies, new archaeological evidence, historical evidence, and related origin myths in Canaanite culture† (Seters 45). Indeed Moses’ existence is greatly supported by most of the Abrahamic religions and their holy texts–the Quran, the Bible and the Torah. Though these holy texts provide some biographical details of Moses, they do not reveal much of the historical facts and figures of Moses’ age. Even these texts claim that Moses was assigned with the holy duty of setting the Israelites free from the communal slavery under an unnamed pharaoh King. By the time Moses was assigned with the duty of leading the Children of Israel out of Egypt from the slavery and bondage, modern Archaeologists believe that King Ramesses is supposed to rule Egypt during the late Moses period from 1391 to 1271 BCE. Though Rabbinical Judaism asserts Moses’ lifespan between 1391 to 1271 BCE, Christian Tradition refers Moses to an earlier date. Brief History of Moses and His Preaching Moses as a religious figure is supported only by some religious texts such as the Quran, the Bible, the Torah and few others. ... His parents, Amram and Jochebed, once immigrated to Egypt with their grandfather Kehath and other 70 Jacobean families (Genesis 46:11). Thus Moses belongs to the second generation of the Jacobean immigrants in Egypt. By the time Moses was born, the Israelites had lived about 450 years in Egypt and reached two millions in number. The particular number of the departing Israelites is often disputed. According to the BBC article, the Israelites were two millions. But Jacob Gebhart argues that the departing Israelites were about six million (6,000,000). In this regard he says, According to this passage 600,000 men descended from Yaacov left Egypt. If each man is married with the average of 5 children, this brings the entire population of Israel to 6,000,000. This is not including the mixed multitude that came out with them. (Gebhart pars.3) Being alarmed by the growth of these people, Pharaoh passed a decree that male babies of the Hebrew would be killed by drowning in the Nile. It is sai d in a BBC article â€Å"Moses†, â€Å"According to the Bible, the descendants of Jacob had lived in Egypt for more than 450 years, during which time they grew into a nation†¦The Egyptians began to see them as a threat†¦forcing them to work as slaves.† (Moses pars.3) According to the Book of Exodus, in his infancy he was fortunate enough to evade the Pharaoh-enforced infanticide. By luck, he was raised as Pharaoh’s daughter Bithiah’s son in the royal palace. The Book of Exodus (2:1) describes how Jochebed saved Moses from the anger of Pharaoh’s wrath: Now a man of the house of Levi married a Levite woman, and she became pregnant and gave birth to a son†¦.But when she could hide him no longer, she got a papyrus basket for him and coated it with tar

International transportation Essay Example | Topics and Well Written Essays - 250 words

International transportation - Essay Example and services; delivering products and services; and managing customer service) and management and support services (development and management of human capital; managing information technology; managing financial resources; acquisition, construction and management of property; managing Environmental Health and Safety; managing external relationships; and managing knowledge, improvement and change). In this regard, the PCF model has strong and direct links to logistics management activities which are most evident in the delivery of products and services within the operating process phase. As such, since the motor carriage under land transportation is the most commonly and widely used, affordable and accessible mode of transportation across all industries, organizations and countries, this mode of transportation plays a significant role in the PCF model for supply chain management. Governing rules, regulations are simple and universally known for motor carriages. Furthermore, motor transport is cheaper and costs associated with operating, maintaining and sustaining the vehicles for delivery are cheaper when compared to other modes of transportation. As emphasized, the PCF model contain process elements that are applicable to organizations regardless of industry, region and size; thereby, the use of the motor carriage parallel the model’s thrust in making effective delivery of products and services across industries, making its role important for easy and most affordable access in supply chain management of major organizations

Research Method in E-Logistics and Supply Chain Management Essay

Research Method in E-Logistics and Supply Chain Management - Essay Example This study focuses on a specific aspect of commerce: the supply chain management; emphasis is given on the risk involved in international shipping. Appropriate methods of research have been used in order to identify and explain the various aspects of the specific aspect of commerce. The literature review and the empirical research developed for this study have led to the assumption that risk can be related with all parts of commercial activities; the limitation of this risk is a challenging target, usually depended on the tools available but also on the experience/ capabilities of the persons involved. According to the report findings the use of existing theoretical framework has been proved particularly helpful for the effective handling of risk in commerce; unexpected problems may always appear leading to the decrease of effectiveness of the relevant theories and policies. The role of the persons that involve in the various phases of this activity, i.e. international shipping, is crucial for the limitation of risk; the state also has an important role to the control of the risk involved in international shipping but this role is usually depended on its power to enforce the relevant legal rules. The expansion of globalization has caused the alteration of business priorities worldwide; having to face the increased competition firms in all industrial sectors have been obliged to adopt innovative practices and to monitor all their activities making sure that they will be able to keep their position in the local or the international market.

Violence Essay Example | Topics and Well Written Essays - 2250 words

Violence - Essay Example The humans tend to fall in line with overall societal and normative outlook of the society so that they should not appear aliens to the local setup. The individual behaviors remain dependent on others from the beginning. The children are known to be dependent on their parents for fulfillment of their needs and wants. The interdependencies of a society often tend individuals to mold their personal behaviors according to the cultural norms of the community (Butler pp. 17). The community is primarily responsible for providing for the fundamental necessities of life. The societies are famous for exhibiting ruthless and inhumane behaviors towards those who do not conform to the acceptable cultural practices and therefore, they are often denied basic human rights. The human life is always under the profound influence and spell of the society and because of this reason, nobody does not have the full capacity and power to act alone. The sexual life of an individual is considered a very priva te matter of the person but they are informally regulated by the masses. The social constructivism theory states that individuals always observe the collective behavior of the society and attempt to embrace its norms and values. ... The human civilization is made up of communal relations and therefore, the individuals have to demonstrate conformation with societal norms in order to appear legitimate members of the certain community. However, the philosophical minorities initially gather their supporters to form institutions and once these centers are formalized then the followers of the neglected philosophy have the option to practice their beliefs in a controlled environment. The gay and lesbian communities formed centers where people can follow their sexual orientation in an isolated environment. The attempts are being made in order to promote gay and lesbian relations. But, the struggles are not proving to be fruitful in terms of attaining the goals in a short term perspective. The changes will take significantly long period of time in order to become an accepted practice in the culture of developed nations. The cultural norms are considered as the most notable obstacle and hindrance in the way of profound cu ltural acceptability of gay and lesbian relationships. The contemporary marital bonds evolved as people got more and more dissatisfied with conventional marriages. The intra-sex relations were falling apart and both the genders argued that their partners did not understand and respond to their deep seated needs and wants. The intersex relations then became popular because members of the same gender knew the art of pleasing their partners. The growing demand of sex toys is an evident proof that homosexuality is growing in all parts of the world. Nevertheless, it is very much imperative to note that lesbians and gays are famous for acting normal in the public so that they should not end up alienated in the society (Butler pp.20). They are however, famous for seeking their ideal

Analyze and discuss Charles V war with the Ottoman Empire Essay

Analyze and discuss Charles V war with the Ottoman Empire - Essay Example As Goffman puts it, Selim had ‘exposed the Ottomans, more directly than ever, to powerful empires’ (99). Overland to the east, Suleiman was confronted with the Persian Safavids on his frontiers in Mesopotamia and Anatolia; in the Red Sea and the Indian Ocean, he dispatched fleets against the ships of Catholic Portugal, busily building a commercial empire on the coasts of the Africa, the Arabian Gulf and India. Mehmed II, the conqueror of Constantinople, had only really faced a much enfeebled Byzantium, a shrunken state which showed little sign of its former glory. Selim himself had gone to war with major neighbors, but in toppling the Mamluks in Egypt, he was destroying a dynasty who were already unstable in power. However, Suleiman, in confronting Charles V in the West, faced an empire which ‘included almost all of Catholic Europe’ (Goffman, 99). The scale of the ensuing struggle, and the near-constant state of warfare in some arena or another, is thus litt le to be wondered at. It is worth examining the symbolic level of the conflict between the Habsburgs and the Ottomans, given that the struggle was in many ways one for the succession to the Roman emperors. For Imber, ‘rivalry between Suleyman I and Charles V was a dominant theme of the mid-sixteenth century’ (113). Ever since Mehmed II had taken Constantinople from the last of the Byzantine emperors in 1453, the Ottomans had been able to brand themselves as the legitimate successors to Rome. However, it was only in the reign of Suleiman I that much emphasis was put on this notion. During one of the military campaigns in Eastern Europe in the 1530s, Suleiman wore a crown which he had commissioned from Venetian artisans, and which employed elements of the official regalia of both Charles V and Pope Clement VII, the latter being, significantly, the pontiff who had crowned Charles as Holy Roman Emperor. Goffman considers that ‘no Western observer could have missed the Ottoman sultan’s challenge to the emperor’s universalist claims in this choice of headgear’ (107). At the same time, Charles was busy reasserting his own imperial credentials in the West. In 1530, he travelled to Bologna where the Pope invested him with the crown of a renewed Holy Roman Empire, thus recalling the occasion on Christmas Day 1800, when Charlemagne became the first Holy Roman Emperor to receive a crown from the Pope. Finkel suggests that for Charles, this occasion was not merely symbolic, but that he saw his enthronement as ‘reinforcing his moral authority to press forward with the consolidation of Spanish power’ (126), and thus seek military confrontation with the Islamic Ottoman Turks. Suleiman, also, made use of religious titles in an attempt to strengthen his position. Having become the guardian of Islam’s most holy cities – Mecca, Medina and Jerusalem – he commonly used the title ‘Caliph’, which I mber pertinently describes as ‘an Islamic counterweight to Charles V’s Christian title of Holy Roman Emperor’ (114). A deeply significant moment in this rivalry, especially as far as Suleiman was concerned, came in 1547, as the two emperors made a treaty for a 5-year peace. The Turkish text of this treaty, for the first time, no longer accorded Charles the dignity of an imperial title, referring to him merely as the ‘

What is lost when indigenous Australian use standard English Essay

What is lost when indigenous Australian use standard English - Essay Example â€Å"Standard† Australian English is the term used to refer to a derivative of a dialect, spoken in the southeast of the United Kingdom, which became the standard or basic English spoken in Australia. â€Å"The fact this dialect derivative became the language of formal education in Australia, a continent with once over 600 languages from 250 language groups, is not a matter of linguistics but a legacy of politics and power.† (Whitehouse, 2011, pg.59). This role of politics and power is visible in the diminishment of various indigenous languages throughout the world, including in Australia. When this diminishment of languages occurs, many related as well as the encompassing aspects of those languages including culture of the people, words and the context in which they are used, etc., are also lost. â€Å"Every language encapsulates its cultural knowledge with its own unique structures of grammar and vocabulary. To lose the beauty of the linguistic system is to inevitab ly lose some of the culture.† (Crace, 2002, pg.2). Among the various aspects, which were lost due to the indigenous Australians’ use of Standard English, one is regarding how they used certain environment related words, particularly their meaning or sub-contexts. For the Aborigines, environment or nature is an integral part of their lives, with every aspect of environment intertwined with their day-to-day living. However, for the European colonists Nature is just a â€Å"uniform backdrop to the diversity of ‘our’ cultures [and] as an exploitable resource which cannot answer back† (Whitehouse, 2011, pg.58). Due to this differing perspective, Aborigines’ languages had words for the environmental things, which brought out the emotional attachment they had for those things. For example, in Djabugay language, â€Å"balmba† means habitable country– or wet woodlands in European terms -

Evidence based practice with young people who sexually offend Essay

Evidence based practice with young people who sexually offend - Essay Example t for a crime, a mere intention is not enough, or even if there is a crime as well as an intention to it, it still does not fall under the category of crime if it hurts and offends someone in personal. (Danziger, pp. 34-37, 2002) Any wrongful act is a crime only when it is done with an intention as well as the act of wrongdoing affects the public. Such a definition was limited to only adult and grown-up members of the human society until few decades ago; however, a new term of juvenile or adolescent offenders came into being after a number of cases reported in which, youngsters below 18 years of age were involved in criminal activities, such as theft, burglary, rape, harassment, etc. In specific, when a juvenile in the age group of 13-17 commit any sexual offense, he/she is referred as adolescent sexual offender in the United Kingdom, and such is the case in a number of other countries around the globe. There can be innumerable reasons for sexual offenses flourishing in our society; however, experts have classified them into different broad umbrellas such as social circumstances, moral and ethical reasons, racial and lingual issue, environmental factors, religious differences, personality disorders, mental diseases, past experiences, family history and so on and so forth. (Bessant & Watts, pp. 33-41, 2007) Sometimes the reason is nothing but the personal choice of the criminal to adhere to sexual offenses. This paper deals with a thorough discussion of factors that are responsible for existence of such offensive activities in lives of youngsters. Crimes can be viewed as the result of adverse social circumstances. (Wolfgand & Johnston, pp. 56-63, 1962) Not every youngster chooses crime for his life’s long journey; however, sometimes, conditions are just too impossible to avoid for ordinary people, situations are inevitable to not to fall apart, not always the wrong doer is the criminal only, sometimes, it is the whole society to share the crime. Yes, crimes

Jamie Oliver Essay Example for Free

Jamie Oliver Essay Jamie Oliver is a chef who has made a number of television programmes for Channel 4; in most of these programmes he is cooking and instructing the audience, although he is sometimes part of documentaries about food, for example in schools. His style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth, friendly TV chef. Oliver is the only person talking in this transcript because he is cooking and explaining his actions for the TV show. The fact that he is cooking while talking means that there are numerous pauses in the transcript, for example ‘you wanna coat the bottom (3) of the pan’. The three second pause indicates that he is demonstrating this action on the programme; it is important in his role as a TV chef that he doesn’t just sit and talk through a recipe because viewers want to see the recipes being made and they also want to be entertained and kept interested by Oliver moving around in the kitchen. Other pauses suggest that, although this programme is probably scripted to some degree, Oliver is not reading from an autocue but retains an element of spontaneity to his speech. The pauses at the start of the transcript, ‘I got a pan (.) er the right size pan about (.) sort of seven inches’, are indicators of this spontaneity, as is the non-fluent ‘er’. Although sometimes a sign of nervousness, in this case I think the pauses help Oliver to appear normal, like his viewers, so they are more likely to attempt his recipes and, of course, buy his books. Jamie Oliver’s Esturary accent and his accompanying use of London slang are also distinctive features of his talk. Words such as ‘chivvy’ and ‘squiggle’ are colloquial and are not words we expect to hear on a cooking programme. We are used to words from the cooking semantic field such as ‘whisk’, ‘bake’, ‘stir’ but Oliver’s language use again makes him seem very normal, approachable and relaxed. As well as specifically accented words such as the dropping of the ‘h’ in ‘orrible’, Oliver’s elisions ‘gonna’, ‘wanna’ and ‘kinda’ demonstrate his relaxed tone. As well as using these to build a successful TV persona, Oliver could be using this informal language because he is concentrating more on the actual cooking and explaining the key details of the recipe rather than the functional language he uses. It is important that Oliver does not appear too bossy to his audience: they need to feel like they can relate to him; it is therefore important that he moderates his use of imperatives. Throughout the transcript, he softens his instructions to viewers: ‘about (.) sort of seven inches’; ‘I guess er that’s on a medium heat’; this lack of precision is encouraging to people watching his because it suggests this recipe is easy to follow. The self-deprecating suggestion that Oliver is not entirely sure of what he is doing, just guessing, means that he does not assume a too-powerful position in relation to his viewers. Again, he needs to appear imitable and not too complicated. He continues to reassure the audience by saying ‘where there’s a gap there don’t worry (.) just tilt the pan’. The pause after ‘don’t worry’ suggests that he is about to offer a solution to viewers in case they are worried about this issue. The word ‘just’ implies that the solution is simple and easy, so Oliver maintains his persona as the ‘friendly, easy’ TV chef in contrast with someone like Heston Blumenthal and his very technical, scientific recipes that cannot be replicated in ordinary kitchens. Although he tones down his instructions, it is necessary for Oliver to be as clear as possible about some aspects of the recipe, seen when he says ‘don’t rush it otherwise (1) if you cook eggs too hard and too fast †¦which we don’t like’. His instruction is very clear when he says ‘don’t rush it’ but he then moderates this by explaining the reason for saying it, ‘if†¦Ã¢â‚¬â„¢He goes on to use the first person plural pronoun ‘we’ to indicate that the audience is included in this decision about how eggs should taste, this is not just Jamie Oliver making a pronouncement that must be obeyed. In conclusion, Jamie Oliver uses many features of talk that are typical of TV chefs, such as numerous pauses and imperative instructions which are essential in his role, but he also has a very distinctive personal style of talk, characterised by his accent, use of slang and colloquial vocabulary. He uses his own idiolect to create a successful TV personality that viewers can relate to and follow as a cooking role model.

Phase Model of Globalization

Phase Model of Globalization The intention of this paper is to give an outline of the stages in the phase model of globalisation. It will talk about each of the four stages and some associated advantages and disadvantages with each. Also this paper will be looking at companies within Australia that represent each of the stages in the phase model. Introduction Globalisation is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. (StateUniversityofNewYork)Globalisation is a defining word of our age and the way in which we live; globalisation affects people, companies, their workforce and consumers. It affects all aspects, not just of the corporate world, but transactional and cultural relationships generally and so affects how we live and how we interact, no matter where we live (Stanley J. Paliwoda 2009). Globalisation has been accelerated by falling trade barriers, the spread of free trade and trade harmonisation in an electronic age, bringing a reduction in the bureaucracy surrounding international trade and increased speed to the way in which communications relay changes anywhere in the world (Stanley J. Paliwoda 2009). There are four stages in the phase model of globalisation they are Export ing, Cooperative contracts, Strategic alliances and Wholly owned affiliates (McWilliams 2010). In the following paper all four stages will be analysed and using Australian companies who operate at each stage the risks and major disadvantages will be identified and outlined. Body With todayà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s more and more globalised world the yearly value of global trade in the form of exports and imports is expected to exceed $12 trillion. In most recent years world trade has consistently grown at a more rapid rate than world productivity (BusinessVictoria 2008). The term export is derived from the conceptual meaning as to ship the goods and services out of the port of a country, in summary it means selling domestically produced products to customers in foreign countries (McWilliams 2010) the main risks with exporting are high financial costs, ever increasing trade barriers, and greater political, legal and cultural complexity. An example of an Australian company that uses exporting is the iconic Australian swimwear brand Speedo who export their items to countries such as UK, Japan, France, Italy and Germany (Speedo 2010), also many other well known Australian fashion designers such as Lisa Ho, sass bide and Ksubi (AustralianGovernment 2010 ) have increased the exportation of their designs and lines internationally over the past decade. The next phase in the model is known as cooperative contracts and it comprises of two commonly used types; Licensing and Franchising. Licensing is an agreement in which a domestic company, the licensor, receives royalty payments for allowing another company, the licensee, to produce the licensorà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s product, sell its service or use its brand name in a specified foreign market (McWilliams 2010). The use of licensing in industry can open up gaps for risks to occur, such as the licensor giving up control over the quality of the product or the service sold by the foreign licensee also licensees can eventually become competitors, especially when a licensing agreement includes access to important technology or proprietary knowledge. In Australia Telstra is a main company which is using licensee stores, the Telstra Licensed shops (Telstra 2010) can be located in all major cities and shopping centres. A business or company also has the option of franchising; th is is a collection of networked firms in which the manufacturer or marketer of a product or service, the franchisor, licences the entire business to another person or organisation, the franchisee (McWilliams 2010). Compared to licensing its risks are more numerous; at the end of the franchise term, the franchisor is not obliged to renew the franchise, in which case the business and its goodwill revert to the franchisor. Some franchises have restrictions in place which means you are limited where you may operate and/or promote your business; franchisees generally have to operate the business according to the franchisors operations manual. In Australia we have many well known franchised companies one being The Coffee Club which has 270 stores across Australia, New Zealand and Thailand (Reed 2010)and the popular chain of Healthy Habits which now has 32 stores nationally (Reed 2010) The Strategic alliance phase is an agreement in which companies combine key resources, costs, risk, technology and people (McWilliams 2010). Strategic alliances are becoming more and more prominent in the global economy, more than 20,000 corporate alliances have been formed worldwide over the past two years, and the number of alliances in the USA has grown by 25 percent each year since 1987 (Elmuti and Kathawala 2001). There are four types of strategic alliances; joint ventures, equity strategic alliance, non-equity strategic alliance, and global strategic alliances. The most common form of strategic alliance is joint ventures which involve two or more companies or individuals in a partnership for a particular purpose (Bambi Faivre Walters 2008-2010). The more valuable the complementary assets held by a local firm, the more likely a foreign firm will choose a joint venture as a means by which to enter a host market (Chiao, Lo et al. 2006). Some major disadvantages with this stage are ; the overcoming of language and cultural barriers, clash of egos and company cultures, dealing with conflicting objectives, strategies, corporate values, and ethical standards and the time consuming for managers in terms of communication, trust-building, and coordination costs (Ellay 2009). A recent joint venture was the merger of Vodaphone and 3 mobile who now fall under the joint company of VHA. VHA markets its products and services under the Vodafone brand, but retains exclusive rights to use the 3 brand in Australia (Gedda 2009) Wholly owned affiliates is the final phase in the model, these companies are foreign offices, facilities and manufacturing plants that are 100% owned by the parent company (McWilliams 2010). There is a distinct primary advantage to this which is that the parent company receives all of the profits and has complete control over the foreign facilities, but the biggest disadvantage to the use of this phase in business is the expense of building new operations or buying existing businesses, this is phase is also commonly referred to as build or buy. In situations of non-firm-specific assets, joint ventures are superior to wholly-owned subsidiaries, which are highly exposed to environmental uncertainty. In situations involving firm-specific assets, wholly-owned subsidiaries may reduce the risks of delay and opportunistic behaviour by partners in uncertain environment (Chiao, Lo et al. 2006). Mitsui EP Australia Pty Ltd (MEPAU) is an example of Australian company that is wholly owned affili ates. It is a 100% affiliated company of Mitsui Co., Ltd and Mitsuià ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s main investments are largely in the Australian and New Zealand energy sector (Mitsui 2010). While the payoff can be enormous if wholly owned affiliates succeed, the losses can be immense if they fail, because the parent company assumes all of the risk (McWilliams 2010) Conclusion In summary, all of the four stages in the phase model of globalisation have immense impact on how businesses and companies evolve through time. Some businesses may choose not to follow the phase model step by step, they can opt to skip stages on the way; there are also a majority of businesses choosing not to follow this phase model at all (McWilliams 2010). At first, globalisation was about taking advantage of minor expenses in offshore destinations, but now thriving globalisers recognise the additional major advantages to this and are taking on these advantages, where unsuccessful organisations are not. Each stage or phase of the model inherent its own levels of risks; but to make sure there is successful implementation of these phases requires conscientious planning, and also requires continuing management, and strong dedication from the business and organisation leaders.

The Diet Dr Pepper Campaign Paper Marketing Essay

The Diet Dr Pepper Campaign Paper Marketing Essay The taste of Dr Pepper is the well-known to be oldest soft drink over the world. The taste is unmatched and it is 23 delicious flavours have withstood the test of time. The competition in trying to take a firm hold a firm hold of potential customers is a never-ending, ascending battle in any industry. This is a fight that takes place in the product market. In the U.S. soft drink market is a highly competitive. In order to command market share a brand should be able to differentiate itself from its rivals. In this point, Dr Pepper has always been finding position itself in the world unique soft drink market since it is comprised of 23 flavours. The current slogan is One Taste and You Get It (Dr Pepper Snapple Group, 2008). Currently Dr Pepper holds the third place in market share for the U.S. They fall behind major players Pepsi-Cola and Coca-Cola which account for 74 % of the market. With consumers embracing the current health trends, diet Dr. Pepper was named one of the top 10 soft drink in 2002 due to health conscious attitudes. This market is predicted to continue its growth worldwide. Diet Dr. Pepper is a yummy drink, and indeed it does, as its ads assure us, taste more like regular Dr. Pepper [assuming we understand: than Diet Coke tastes like Coke or Diet Pepsi like Pepsi, though 7-UP and Sprite might give it a run for its money on that account. Not to mention that the slogan as it stands is nonsensical. Tastes more like regular Dr. Pepper. Of course it does! It is Diet Dr. Pepper, and thus is bound to taste more like regular Dr. Pepper than, say, Pepsi, coffee or mustard! ike a vegetarian who still wants a burger and so eats BOCA, the diet soda drinker longs for the days when 140 calories meant nothing and so diet drinks function as a kind of bubbly nostalgia for youth, even when the consumer has long since convinced him- or herself that he or she prefers diet sodas According to marketline research, the global diet food and drink market is forecasted to reach $113 billion by 2010. As well as Diet Dr. Peppers growth among users, Dr Pepper is one of the few non-diet soda brand to gain market share Diet Dr Pepper Diet Dr. Pepper is liked for its unique, non- cola taste, its ability to maintain its carbonation, and its zero calorie content. More than anything, Diet Dr. Pepper is the absence of cola flavour that seems to turn reviewers on, since there are already so many diet colas on the market. Diet Dr. Pepper is sometimes the only diet soft drink some can tolerate, like Finally Found a Diet Soda That Tastes Good and anther reviewer who also likes the unique qualities and uses for Diet Dr. Pepper and says When Im Feeling Under the Weather, I Reach for a Dr. Pepper. (www.viewpoints.com) Campaign Objectives and Marketing Situation When considering a marketing objective it begins with the companys financial objectives. Profitability, return on investment, and cash flow are the most common elements. The financial objectives are converted into marketing objectives. After marketing objectives are determined, then the company creates new marketing strategies, strategic marketing plan. Marketing strategy is the process of evaluating the options for achieving the marketing goals. Consumer in a market are seldom uniform and often have different needs and wants (Rodengen, 1995). Diet Dr. Peppers advertising campaign is based on an assumed nostalgia for days when drinking regular soft drinks did not reflect some form of moral failure to avoid excess calorie intake. Not only that. The form of this nostalgia is telling: a sleazy lawyer-type makes faulty arguments based on the assumption that Diet Dr. Pepper tastes so much like regular Dr. Pepper that any legal claim brought to bear with regard to Diet Dr. Pepper must be w rong because it has mistaken it for a diet beverage when it clearly tastes like a non-diet beverage. Therefore consumers need to be segmented. That called market segmentation strategy. From this segments marketer identifies, evaluates and select target market based on similarities of needs. Diet Dr Pepper competes in a dynamic and constantly changing category that makes it difficult to increase market share and sustain long-term brand growth. Main factors that challenge the brands growth include the following: Sluggish category growth. The diet, carbonated-soft drink category was growing at an average annual rate of only 1.4 percent. Growth of new-age beverages. The new-age segment-consisting of sparkling juices, natural sodas, flavoured sodas, and other items-was growing at a rapid rate (10 percent annual growth), posing a strong challenge to diet Dr Pepper and other diet soft drinks. Price sensitivity of soft-drink category. Price is a main brand-choice determinant in this category, but Diet Dr Pepper is at a competitive disadvantage inasmuch as it is priced higher on a cents-per-ounce basis than Coca-Cola and Pepsi-Cola brands. Lack of bottler attention and focus. Approximately three-fourth of Diet Dr Peppers volume is distributed via the Coke and Pepsi bottler distribution network, which in many instances causes Diet Dr Pepper to be a low-priority item with insufficient retailer support. Inadequate distribution. Relative to its larger competitors, Diet Dr Peppers distribution is insufficient in trial-inducing outlets such as food service/fountain and vending machines. Greater spending by main competitors. Diet Dr Peppers share of voice at the onset of the advertising campaign was only 4.8 percent in this highly competitive and advertising sensitive category. Campaign Target and Objectives The target audience for Diet Dr Pepper consists primarily of adults aged 18-49 who are present or prospective diet soft-drink consumers. In view of the above marketing challenges, the objectives for the Diet Dr Pepper advertising campaign (titled The Taste Youve Been Looking For) are as follows: To increase Diet Dr Pepper sales by 4 percent and improve its growth rate to at least 1.5 times that of the diet-soft drink category. To heighten consumers evaluations of the key product benefits and image factors that influence brand choice in this category: it is refreshing, tastes as good as regular Dr Pepper, is a good product to drink at any time, and is a fun brand to drink. To enhance those key brand-personality dimensions that differentiate Diet Dr Pepper from other diet drinks-particularly that Diet Dr Pepper is a unique, fun, entertaining, clever, and interesting brand to drink. The Proposition The proposition strategy for Diet Dr Pepper is The Taste Youve Been Looking For. The Competition The success of Dr Pepper in the soft drink industry illustrates the coupling of realistic knowledge of corporate strengths with sound industry analysis to yield a superior bussiens strategy.The major competitors of Diet Dr Pepper are; Coca-Cola products (Diet Coke), Pepsi-Cola Products (Diet Pepsi) dominates Dr Peppers industry. According to Porter (1998), Dr Pepper choose a strategy of avoiding the largest-selling drink segment, maintaining a narrow flavour line, forgoing development of a captive bottler network, and marketing heavily. The company positioned itself so as to be least vulnerable to its competitive forces while it exploited its small size. The U.S. beverage market is a highly competitive and crowded field. In order to command market share a brand must be differentiate itself from is competitors. To make this differentiations, Dr.Pepper positioned itself as the the wolds uniqe soft drink since it is comprised of 23 flavours. Dr Pepper currently controls 15% of sales volume in the beverage market and has a market value of $6.5 billion. Creative Strategy and Supportive Promotions The creative strategy for Diet Dr Pepper positioned the brand as tasting more like regular Dr Pepper. This is a key claim based on research revealing that nearly 60 percent of initial trial users of Diet Dr Pepper are motivated by the desire to have a diet soft drink that tasted like regular Dr Pepper. The cornerstone of the campaign entailed the heavy use of 15 second commercials, which historically had not been used by Coca-Cola and Pepsi-Cola, which instead preferred the entertainment value of longer commercials. The aggressive use of 15 seconds commercials enabled Diet Dr Pepper to simply convey its key taste claim (tasting more like regular Dr Pepper and differentiate the brand from competitive diet drinks. Moreover, by employing cheaper 15 seconds commercials, it was possible to buy many more commercial spots and hence to achieve greater reach, frequency, and GPRs for the same advertising budget. Diet Dr Peppers advertising expenditures totalled  £10 million. In addition to advertising campaign, the brand marketers for Diet Dr Pepper implemented several sales promotion programs to achieve their lofty goals. From January through April, a trade promotion called The Pepper Advantage provided bottlers with  £20 gift certificates that they could distribute to retailers to encourage greater display space for Diet Dr Pepper. In additional, attractive coupons were placed on 2- and 3- litre bottles of Diet Dr Pepper to encourage repeat purchasing by consumers. From April to September, during baseball season, the Pepper Pastime promotion was run to enhance sales of Diet Dr Pepper to consumers in convenience stores. Promotions included free bottles of Diet Dr Pepper and Premium objects, including autographed baseballs and baseball jerseys emblazoned with the Diet Dr Pepper brand name. During May through August, a promotional tie-in with the Foot Locker chain of athletic stores was undertaken. Purchasers of 12- and 24- packs of Diet Dr Pepper received Foot Locker gift certificates if their pack contained a winning game card inside. Collectively, these sales promotion programs were designed to complement the advertising campaign and substantially boots immediate sales of Diet Dr Pepper products. We can see that selection of advertising media is one of the most important and complicated of all marketing communications decisions. Media planning must be coordinated with marketing strategy and with other aspects of advertising strategy. The strategic aspects of media planning involves include four steps: (1) selecting the target audience toward which all subsequent efforts will be directed; (2) specifying media objectives, which typically are stated in terms of reach, frequency, gross rating points (GRPs), or effective rating points (ERPs); (3) selecting general media categories and specific product within each medium; (4) buying a media. Media selection are influenced by a variety of factors such as most important are target audience, cost, and creative consideration. Media planners should select media vehicles by identifying those that will reach the designated target audience, satisfy budgetary constraints, and be compatible with and enhance the advertisers creative message. Basically, companies must market their products with creative, informative, and interesting messages that show how the products meet the needs and wants of consumers. A key factor in marketing a product is communication.

Marijuana Should be Considered for Medical Use :: Argumentative Persuasive Essay Examples

     Ã‚  Ã‚  Ã‚  Ã‚   Abstract:  Ã‚   Marijuana, scientifically known as Cannabis sativa or Cannabis indica , is the most widely used illicit drug in the United States. Much evidence supports the fact that it may possess properties that could warrant its usefulness in the medical field. For example, it has been used in the treatment of nausea, glaucoma, and migraines among other things. On the other hand, many of its useful effects are accompanied with side affects such as disorientation and hallucinations. Very little studies have been done concerning the beneficial and malignant effects of marijuana despite its ubiquitous nature in American society. This paper combines many of the tested treatments of marijuana with reported side effects in order to test the validity of the drug as a medicine. Since the passage of the Controlled Substance Act in 1970, marijuana has been considered a Schedule I drug. This means that it fits the following criteria: 1) has a high potential for abuse, 2) has no currently accepted medical use, and 3) lacks safety even under medical supervision (Boire 1993). No one can grow the plant, possess it or any mix or preparation, or absorb it in any way. Many argue in favor of the drug saying that it has no ill effects, and that it, in fact, harbors medicinal properties. Proposition 215 amended California state law to allow people to grow or possess marijuana for medical use when recommended by a physician. The physician may diagnose that a patient may benefit from its use in the treatment of cancer, anorexia, AIDS, chronic pain, spasticity, glaucoma, arthritis, migraine, or any other illness for which marijuana provides relief. Unfortunately, studies on the effects of marijuana are scarce so its useful purposes are highly debatable. Whether or not medi cal marijuana deserves to be legal shall be further examined here.    "Marijuana" is just one particular term for the hemp plant classified as Cannabis sativa or Cannabis indica. Linnaeus gave its name and classification in 1753 and for hundreds of years it has been used as an intoxicant or an herbal remedy. Cannabis is easily distinguishable by its leaf which is often long, has serrated edges and grows in groups of five, resembling the fingers of the hand. It is made up of about 480 substances. The active ingredient in cannabis is known as delta-9-tetrahydrocannabinol (delta-9-THC, mostly referred to simply as THC).

Reward and Punishment in Shakespeares Macbeth Essay -- GCSE English L

Macbeth:   Reward and Punishment    In Macbeth, a dramatic tragedy by William Shakespeare, the heroic characters are rewarded, and the evil ones are punished.   From her appearance in the play, Lady Macbeth is an evil woman who causes her husband's change of role.   She becomes insane with guilt and kills herself, receiving her punishment in full.   Malcolm, King Duncan's son, is a heroic and honorable person throughout the play.   He is crowned King of Scotland in the last act, and finally gets what he deserves.   Macbeth is on both sides of the fence.   He wins the battle in the first scene and is granted the title of Thane of Cawdor.   Macbeth lies and cheats his fellow men in the following scenes and is eventually killed in a heated battle with Macduff.   He receives both his reward and his punishment in the course of the five-act play.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lady Macbeth makes her appearance in the play right after Macbeth receives his first predictions from the three Witches.   She does not think twice about her actions and starts planning Duncan's murder without consulting her husband first.   Lady Macbeth, however, does not feel that her husband has the heart to kill the King for the crown:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Glamis thou art, and Cawdor, and shalt be   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What thou art promise'd: yet do I fear thy nature,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is too full o' the milk of human kindness   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To catch the nearest way.   Thou wouldst be great,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Art not wit... ...rself due to the guilt felt for conning her husband into such treachery.   Malcolm is a very honorable person and slowly plans his revenge against the treasonous murderer of his father, King Duncan. In the years spent trying to find the truth about his father's death, he makes many allies and is rewarded for his patience with the crown of Scotland.   Macbeth plays both   trusting and villainous roles throughout the play.   He becomes Thane of Cawdor for his valor in a recent war and is later killed for his horrific actions against his enemy Macduff.   Throughout the course of the play, many people are misguided and others are told the truth, but almost all of the characters receive what they deserve at the end.   The moral of this story seems to be â€Å"What goes around, comes around† as well as, â€Å"Do unto others as you would have them do unto you.†

Haruki Murakami’s Short Stories Essay

Haruki Murakami pens many a short story about a disenchanted character walking through life without much of a reason to be there. His protagonists share a sense of isolation from the other characters; their siblings, significant others, parents and coworkers all fail to get through to them in their different quests to find answers to life’s most important questions. Example: why did a strange man appear at the foot of my bed and lead to my eventual inability to get a good night’s sleep? The literal isolation of the characters from meaningful relationships creates an overarching sense of isolation in the mood of the stories, making the reader too feel as though no one understands them. The protagonists of each of Murakami’s stories share a sense of loneliness and disconnect with the people around them. In â€Å"Sleep,† the protagonist is a woman who has inexplicably lost her ability to sleep. This leads to her discovery of her disinterest in her life. The mundane aspects of her marriage, her relationship with her son, her duties in her everyday life, all become suddenly and horribly apparent to her. However, she does not feel propelled to tell her aforementioned husband or son about her problems with sleep. â€Å"Neither my husband nor my son has noticed that I’m not sleeping. And I haven’t mentioned it to them. I don’t want to be told to see a doctor. I know it wouldn’t do any good. I just know. Like before. This is something I have to deal with myself. So they don’t suspect a thing.† This inability to share experiences with family members illustrates the general attitude Murakami creates within his stories. Obsession with things separate from the self is very apparent in Murakami’s work. â€Å"The Kidney Shaped Stone that Moves Everyday† is a short story in which the protagonist himself is a short story author. Junpei’s own life experiences, in particular his father’s advice that only three women in a man’s life have real meaning to him, informs a story Junpei himself writes, about a doctor who finds a stone that eventually overtakes her life: â€Å"She is engaged in hurried coupling with her lover one evening in an anonymous hotel room when she stealthily reaches around to his back and feels for the shape of a kidney. She knows that her kidney-shaped stone is lurking in there. The kidney is a secret informer that she herself has buried in her lover’s body†¦ The lady doctor grows gradually more used to the existence of the heavy, kidney-shaped stone that shifts position every night. She comes to accept it as natural. She is no longer surprised when she finds that it has moved during the night†¦ After a while, it becomes increasingly difficult for her to take her eyes off the stone, as if she has been hypnotized. She gradually loses interest in anything else.† These excerpts from the story illustrate Junpei’s inability to rid himself of the advice given to him from his father, and in a way illustrate a person’s inability to let things go, how small things like stones grow to large sizes inside of us, and when we try to cast them away, it is not always easy to rid ourselves of them. â€Å"Having cast away the stone, she feels a new sense of lightness. The next day, however, when she goes to the hospital, the stone is on her desk, waiting for her.† This metaphor is a two-layer cake (excuse the metaphor to explain a metaphor!) in which the top layer is, of course, Junpei’s inability to let go of his father’s possibly misguided advice, and the bottom layer is our culture’s inability to unplug the phones, and get off the internet. Social networking digs inside of humanity to create a deep addiction that cannot simply be cast away. Nearly all of Murakami’s stories use a sort of emptiness in the life of his characters to show the effects of the narcissism of the modern age on people and their loss of faith, disconnection from family and friends and the general sense of loneliness. The isolation in Murakami’s work is an elegant metaphor for the isolation social networking creates in modern day society. The hilarious juxtaposition between being just the touch of a button away from someone, whilst being incredibly far away from them at the same time, is shown in Murakami’s character’s inability to truly connect with his or her families. This loneliness and disconnect is created by showing a deep-set misunderstanding between the characters and those around them. In â€Å"Sleep† the protagonist feels unable to share her problems with her family partly because of the fact that previously, people did not notice her going through major turmoil, â€Å"I lost fifteen pounds that month, and no one noticed. No one in my family, not one of my friends or classmates, realized that I was going through life asleep.† She believes that her family truly will not notice, or understand her predicament. She does not want to go to a doctor, because she believes her problem to be something she must go through alone. While this belief that she should not see a doctor could arguably be seen as misguided, it stems from the sense of isolation she already feels from the world. In a certain way this character is invisible to her family. They see her everyday, they quietly appreciate the meals she prepares for them, how she keeps the house for them, but they do not understand the deeper aspects of her personality, or so she feels. The protagonists in Murakami’s stories often feel as though no one in their lives truly knows them, or understands the way that they are feeling. The elegant metaphors in Murakami’s stories hit readers where we least like to be hit. They outline the aspects of our culture’s narcissistic obsessions with the self. Self help books, carefully, obsessively groomed profile pages, meticulously managed comments, and continuously growing corporations all geared towards making a better ‘you.’ For this essay I specifically addressed two of Murakami’s stories, â€Å"Sleep† and â€Å"The Kidney Shaped Stone that Moves Everyday.† These two stories exemplify the aspects of isolation in Murakami’s work, and how that isolation bakes the double layer cake, with the top layer the general goings on in the stories, and the bottom layer the overarching themes of narcissism, and cultural collapse. Pessimistic viewpoint and objectifying attitude towards women aside, Murakami weaves a tight tapestry that is certainly beautiful to look at.

Direct and Online Marketing †the New Marketing Model Essay

I. INTRODUCTION With the growth of the Internet community and the limitless possibilities the Internet gives to the single user, it didn’t take long before someone realized that the World Wide Web is a really good place for the commercial entrepreneur. So, very quickly the online market was born, offering almost all kinds of goods to be purchased and delivered to your door. This new online sensation was called electronic commerce, or ecommerce. E-commerce is a complex term referring to the process of selling and buying products and services over the Internet or other electronic systems. Considered as the sales aspect of the e-business, the electronic commerce has revolutionized trade as a routine activity for the contemporary man by bringing the marketplace to your home or the office, thus saving you time and efforts. The development of e-commerce has given birth to new terms such as electronic funds transfer, online transaction processing, electronic data interchange (EDI), Internet marketing, automated data collection systems, etc. They all designate certain key components of the sophisticated e-commerce system. The majority of processes running within the e-commerce system are carried out on the World Wide Web. It is on the web where goods and services are presented through variously designed e-commerce websites to match the taste of a particular target audience. From there customers can order the desired items and pay for them in a variety of supported e-payment options such as credit cards, PayPal, etc. Certain e-commerce operations are executed via email as well. These may include sending order placement confirmations or electronic invoice notifications to the buyer’s personal mailbox after a particular purchase. Depending on the nature of the offered products and services, ecommerce operations may involve virtual and physical items. Due to the increasing use of the Internet in our daily lives, the percentage of the virtual items distributed through ecommerce is rapidly growing. These include services like buying admission to limited access websites or electronic versions of newspapers and magazines, online gaming, etc. Nevertheless, the majority of e-commerce transactions are still related to the purchase and transportation of physical items. As far as the parties involved in the online transaction process are concerned, ecommerce can be thought of as being business-to-consumer, more popular as B2C, and business-to-business, also known as B2B. The B2C ecommerce, conducted between business entities and consumers, includes all online stores (e-shops) offering retail products and services to end customers such as flower stores, shoe stores, furniture stores, etc. The B2B commerce, on the other hand, takes place between business entities only, such as wholesalers and retailers, on not that widely popular web stores. The rapid expansion of ecommerce has made it possible for almost all big retail companies to set up their own online stores with regularly updated content. Thus, it is now easier than ever to obtain an item from the latest collection of your favorite clothes brand, or be among the first to take advantage of a starting clearance campaign. Moreover, the ecommerce fashion is gradually ‘infecting’ smaller retail companies, which find it as a good chance to expand their reach to potential customers and increase the selling volumes. This trend is stimulated by the attractive low-cost ecommerce hosting services offered by different hosts on the web. II. ONLINE MARKETING Online marketing, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. TYPES OF ONLINE MARKETING * Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s â€Å"natural† or un-paid (â€Å"organic†) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can refer to â€Å"search engine optimizers,† those who provide SEO service. * Pay-Per-Click Advertising (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC â€Å"display† advertisements, also known as â€Å"banner† ads, are shown on web sites or search engine results with related content that have agreed to show ads. In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter used to be the three largest network operators, and all three operate under a bid-based model. In 2010, Yahoo and Microsoft launched their combined effort against Google and Microsoft’s Bing began to be the search engine that Yahoo used to provide its search results. Since they joined forces, their PPC platform was renamed AdCenter. Their combined network of third party sites that allow AdCenter ads to populate banner and text ads on their site is called BingAds. The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. * Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to: * Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, * Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, * Adding advertisements to email messages sent by other companies to their customers Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. * Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales. Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies. * Display Advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email. One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.. Display advertising appears on web pages in many forms, including web banners. Banner ad standards continue to evolve. * Blogging. A weblog, also called a blog, is a journal that is maintained by a blogger and contains information that is instantly published to their blog website. Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers. Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs. * Community Building. An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted number of people can initiate posts, such as Weblogs. Online communities have also become a supplemental form of communication between people who know each other primarily in real life. Many means are used in social separately or in combination, including text-based chat rooms and forums that use voice, video text or avatars. Significant socio-technical change may have resulted from the proliferation of such Internet-based social networks. * Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a â€Å"target audience†. With social networks, information relevant to the user’s likes is available to businesses; who then advertise accordingly. Consumer’s online brand related activities (COBRAs) is another method used by advertisers to promote their products. An activity such as uploading a picture of your â€Å"new Converse sneakers to Facebook† is an example of a COBRA. Another technique for social media marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via â€Å"consumer-to-consumer interactions†. An example of eWOM would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertisement via social media; however a poor service will result in a negative consumer review which can potentially ruin the company’s reputation. ADVANTAGE OF ONLINE MARKETING These are some of the many advantages that online marketing offers over traditional media outlets: 1. Reduced Cost The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return. 2. Everything Is Measurable When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. 3. Brand Engagement In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your business is distinctive – and how you offer the best value to your clients. 4. Demographic Targeting The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, you’ll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites. 5. Real-Time Results With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn’t working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong. 6. Easily Refine Your Strategy Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. 7. Long-Term Exposure The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition. 8. Product Information Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field. 9. Less Intrusive Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide. 10. Holds Their Attention When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased â€Å"stickiness† of your marketing message.

Serial Killer Research

The Insanity Of Killers Serial murder is a psychological crime in many aspects. It is a planned, thought out action. The crimes themselves are often committed in order for the killer to gain a sense of power, control, and domination. There must be psychological desires and/or perceived needs that are otherwise lacking in his or her life. Are serial killers insane? Not by legal standards. The legal definition of insanity is based on the 19th century M’Naghten Rules: Does the offender understand the difference between right and wrong?If he flees or makes any attempt to hide the crime, then the offender is not insane, because his actions show that he understood that what he was doing was wrong. Yet what person in their right mind would filet young children and write letters to the parents, glorifying over what a fine meal their child made? In the case of Albert Fish, the jury found him â€Å"insane, but he deserved to die anyway. † A formal definition of legal insanity fir st was adopted in 1843 and is called the M'Naghten test; its basic form still is used today.The test outlines that the defense must clearly prove that the accused person was so impaired psychologically as to not understand that the crime was wrong when he or she committed it. Most crime experts believe that serial killers are not insane and are fully aware of their actions at the time that they commit murders. What's more, serial murderers commit several crimes, so it would follow that they should be proved as insane when planning and committing all the crimes they're charged with.Some serial killers have been diagnosed as psychopaths, or people who act with total disregard for the rights of others; they can tell the difference between right and wrong, however, so psychopaths aren't considered insane. Society believes that the insanity defense is used far more often than it actually is and people believe that the defense is used as a tactic to avoid punishment. People perceive seria l killers as inhumane and question how they could ever commit the crimes that they do.Some think it is inhumane to put a killer to death, but isn’t it even more inhumane to kill as many people as that killer did? One of the most predictable attempts to shift the blame is by creating an evil dark side, or alter ego. Fabricating an alter ego is a convenient way to pin the guilt on another, even if that other is within. It's a psychological variation of â€Å"the devil made me do it. † But diabolical alter egos are usually clumsy constructions that fall apart under scrutiny. At best, a legitimate split personality could hope for a mental institution instead of death row.But authentic cases are exceptionally rare. The motives of serial killers can be placed into five different categories: visionary, missionary, hedonistic, gain motivated, power and control. Visionary is like having that little voice in your head telling you to do something, so the killer listens and even s ometimes tries to shift the blame on to the voice and claiming to be insane. So-called missionary killers believe that their acts are justified on the basis that they are getting rid of a certain type of person and thus doing society a favor.The hedonistic type kills for the sheer pleasure of it, although what aspect they enjoy varies. This is the most common type of serial killer depicted in slasher and horror movies, psychological thrillers, and so on. Gain motivated, most criminals who commit multiple murders for material ends (such as Mafia hit men) are not classed as serial killers, because they are motivated by economic gain rather than psychopathological compulsion. Power and control, their main objective for killing is to gain and exert power over their victim.Such killers are sometimes abused as children, leaving them with feelings of powerlessness and inadequacy as adults. They must be insane, what normal person could slaughter another human, for the sheer pleasure of it? Yet the most chilling fact about serial killers is that they are rational and calculating. As the â€Å"British Jeffrey Dahmer† Dennis Nilsen put it, â€Å"a mind can be evil without being abnormal. † Serial Killer-Psychopathic or Psychotic Differences between the two. What is a serial killer? A serial killer is a person who attacks and kills victims one by one in a series of incidents.Some characteristics of a serial killer is that they have a minimum of three to four victims, usually with a â€Å"cooling off period† in between. The killer usually is likely to victimize a stranger than they are to victimize someone that they know. The serial killer has a sadistic urge to dominate there victims, they do not profit, except for psychological satisfaction. The serial killer usually looks for victims that are vulnerable. The majority of serial killers are white males, in there late 20’s to early 30’s, but some have been known to be a lot older.Serial k illers usually come from lower to middle class family backgrounds and they usually have at least an average intelligence. There are two types of serial killers, the psychotic and the psychopath. The psychotic serial killer is one who is legally insane, they cannot tell the difference between right and wrong, they may hear voices, see visions and sometimes may have hallucinations prior to committing the murders. â€Å"The son of Sam† aka David Berkowitz is a great example of a psychotic serial killer. The second type of serial killer is the psychopathic serial killer.The psychopathic serial killer does not suffer from hallucinations, they know the difference between right and wrong, and are in touch with reality, they just do not care what the are doing is not right. Psychopathic serial killers lack one very important trait and that is that they do not have a conscience, or that there conscience is too weak to stop the violent behavior. A psychopathic serial killer does not fe el any guilt, nor are they sorry for there actions. There are numerous theories as to whether a person is born with the predisposition to kill; some theories suggest that the psychopath is a product of his/her environment.It is possible that it is a combination of both genetics anjd the person’s environment. The worst part of a psychopathic serial killer is his/her ability to blend in with their environment. They will act normal, but underneath there persona, lies two uncontrollable traits; sexual abnormality and a consuming need for power. The killing satisfies both the ultimate control over life and death. Simply, killing gives them pleasure, they will because they want to and because they enjoy doing so.The only thing that stops a serial killer from committing these types of killings is either they are arrested or they die. Works Cited Debswood, . â€Å"Serial Killer – Psychopathic or Psychotic. † Scienceray. 19 2008. Web. 2 Nov 2012. . Ward, Daniel. â€Å"T he M'Naghten Rule: A Re-evaluation. † Marquette Law Review. Marquette Law Scholarly Commons, n. d. Web. 4 Nov 2012. . Bardsley, Marilyn. â€Å"Albert Fish. † Trutv-Crime Library. A Time Warner Company. Web. 3 Nov 2012. . Sullivan, Andrew. â€Å"Mind of Madness. † Studymode. studymode. com, 27 2011. Web. 5 Nov 2012. .

Meaning of Life and Success Essay

The most important thing in my life is thought to be happiness. In order to achieve success you must adjust to very situation with ease. Success is it the process of doing a task and receiving a positive result, or is it simply achieving one’s own personal goals. According to The American Heritage dictionary success is, â€Å"the achievement of something desired, planned, or attempt†. The word success itself means to achieve your goal or get the point that you looking for. Some people success meant to them to be rich or to finish school and work high pay jobs. But for me success means more than that. Success means to me have peace and love; also to get married and to enter heaven after this life is over. To be sure, everybody who has peace and love is a successful succeeding person. Without peace and love there is no success. You wake up in the morning and you don’t worry about anything that day; that is success for me, because the life is short, you don’t have to be concerned about anything. Also if you have a family that loves you and is always happy for what you are doing, that is success. In addition, if you take care of your old parents and they love you and they live a happy life, which is success for me. Additionally, success is also something that is viewed differently in the eyes of everyone. This is because success means doing what I have always wanted do being where I have always wanted to be. My goal in life is to eventually get married to a good wife and have many happy children and if I accomplished that, then I could view myself as having success. Lastly, meaning of success for me is to enter the heaven after this life is over. We know that life in this world is too short, and we don’t know when we are going to die and what we are going to get after this life. That is a simple answer; do good deeds in this world and you are going to be successful in the life hereafter. That means you enter the heaven for sure and that is big reward from God to his mankind. There is no dying after this life; that means if you don’t enter the heaven you will be the loser and who ever go in the heaven will be the winner. In conclusion, I still agree with the idea I presented: however according to the dictionary and many other resources, success means to them achievement. But according to my own opinion success means to believe the ones of God, and to have peace and love in your whole life, and to get in heaven the life hereafter.