An investigation into the image of Bangkok as a tourist destination Dissertation

An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide - Dissertation Example The research inferred that Bangkok might not be one of the top vacation places for the British because there are many problems in the city which are causing British tourists to lower their number of visits here. Firstly there is the flood, along with the theft, no security, scams, prostitution, environment and dirt, which is de-motivating the British to come to Bangkok. Useful recommendations have been given like improving the security, the canal system, the law and order, environmental consciousness, marketing efforts, training and development of the hotel industry and an active role played by the government in making improvements in the city so that its attractiveness increases and more British tourists come to visit. Contents Table Contents Table 1.Chapter introduction 1 1.1 Introduction 1 1.2 Background 2 1.3 Methodological approach and data sources used of the study 3 1.4 aims and objectives of the research 4 1.5 Hypothesis 6 1.6 The layout of the research 6 1.7 Conclusion 7 2.L iterature review 8 2.1 Introduction 8 2.2 Pest Analysis 9 2.2.1 Political Environment 9 2.2.2 Economic environment 11 2.2.2.1 The tourism industry 11 2.2.3 Social factors 12 2.2.4 Technological factors 14 2.2.5 Ecological environment 15 2.3 SWOT Analysis 17 2.3.1 Strengths 17 2.3.1.1Shopping 17 2.3.1.2 Privately owned tourist spots 18 2.3.1.3 Asian Weather 19 2.3.1.4 Culture 19 2.3.2 Weaknesses 20 2.3.2.1 Counterfeit products 20 2.3.2.2 Pollution 20 2.3.2.3 Gems and Jewellery 20 2.3.2.4 Vehicles rental 21 2.3.2.5 Low maintenance of tourist spots 21 2.3.3 Opportunities 22 2.3.3.1 Investments 22 2.3.4 Threat 23 2.3.4.1 Floods 23 2.3.4.2 Spread of widespread diseases 24 2.3.4.3 Terrorism 25 Chapter 3 Methodology 26 3.1 Introduction 26 3.2 Role of the researcher 26 3.3 Methods 27 3.3.1 Research on British subjects 28 3.3.2 Questionnaire for British subjects 29 3.3.3 Questionnaire for the tourist industry 30 3.3.4 Interview of the British subjects 30 3.3.5 Interview of tradesmen from the tourist industry 31 3.4 Subjects 31 3.4.1 British subjects 31 3.4.2 Criteria for selection 32 3.4.3 Tradesmen selection method 33 3.4.4 Tradesmen selection criteria 33 3.5 Data Analysis 34 3.6Trustworthiness of the method 35 3.6.1 Reliability 35 3.6.2 Validity 35 3.6.3 Ethical validity 36 3.6.4 Generalized validity 36 Chapter 4-Results and discussion 37 4.1. what motivates British consumers 37 4.2 What attracts British tourists to Bangkok 44 Chapter 5-Conclusion and Recommendations 60 5.1 Conclusion 60 5.2 Recommendations 66 5.2.1 Improve the flood-affected areas 66 5.2.2 Maintenance 66 5.2.3 Scams and thefts 67 5.2.4 Environmental social responsiveness 67 5.2.5 Technology 68 5.2.6 Epidemics 69 5.2.7 Legal system 69 5.2.8 Tourist security 69 5.2.9 Marketing 70 5.2.10 Improve service and placement 70 5.2.11Training and up gradation 71 5.2.12 Ecotourism 71 5.3 Limitations 71 6. Appendix 72 7. References 75 1.Chapter introduction This chapter gives a brief overview of the research whe re the topic has been explained in detail along with a background of the research. The aims and objectives have been described, the layout of the research report has been given along with the methodology used. Lastly there is the conclusion of the whole chapter.